基础理论研究2025年第39卷第3期《档案学研究》
智媒时代红色档案资源传播的机遇、隐忧及疏解策略
Opportunities, Concerns and Mitigation Strategies for the Dissemination of Red Archives Resources in the Era of Smart Media
湘潭大学公共管理学院 湘潭 411105
摘要
人工智能、大数据、物联网等技术与媒体的结合正在以新的产业格局重塑着红色档案资源传播业态发展的方方面面，且已深刻改写了红色档案资源的内容生产与传播机制。这些巨大变革在为红色档案资源传播带来机遇的同时，也带来了智媒技术冲击下的种种风险问题，具体包括档案真实性被消解、档案传播纪念仪式的异化、档案传播价值理性的消匿等。为此，应清楚认识到，智媒时代红色档案资源传播的风险是客观存在的，但也可以通过数字求真、认清形势与目标以及深刻解读等方式化传播风险为传播机遇，推动大数据、人工智能等技术参与红色档案资源传播朝安全、可控、可靠的方向发展。
关键词：智媒时代红色档案档案传播风险隐忧
Abstract
The integration of artificial intelligence, big data, the Internet of Things, etc. with the media is reshaping every aspect of the development of the dissemination of red archives resources in the form of a new industrial pattern. It has also profoundly rewritten the content production and dissemination mechanisms of red archives resources. While these tremendous changes bring opportunities for the dissemination of red archives resources, they also inevitably come with various risk issues under the impact of intelligent media technologies, specifically including the dissolution of the authenticity of archives, the alienation of archive dissemination rituals, and the disappearance of the value rationality in archive dissemination. Therefore, it should be clearly recognized that the risks in the dissemination of red archival resources in the intelligent media era objectively exist. However, through methods such as digital truth-seeking, goal-setting, and in-depth interpretation, these dissemination risks can be transformed into dissemination opportunities, promoting the participation of big data, artificial intelligence, and other technologies in the dissemination of red archives resources to develop in a safe, controllable, and reliable direction.
Key words: smart media era; red archives; archive dissemination; risk concerns
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